The Sangya Project originated from a desire to revolutionize sex education by prioritizing pleasure and curiosity over traditional focuses on pregnancy and STI prevention.
Initially conceived as an Instagram-based initiative targeting adults, the project evolved from providing sex education content to creating a platform for open dialogue about sexuality and experiences. After a year, the founders chose to monetize the project while ensuring free access to content.
This expansion included the sale of pleasure products to empower individuals to explore their sexuality. Rather than directly engaging with children, the founders aimed to equip parents and educators with the confidence to discuss sex at home.
Despite initial concerns, the project received widespread support, reflecting a shifting societal acceptance of open conversations about sexuality. The COVID-19 pandemic further accelerated discussions about sex and pleasure, prompting individuals to reflect on their relationships and identities, contributing to increased momentum for sex education initiatives in India.
